I felt compelled to write my book for a few reasons.
First, I’m a financial advisor in my day job as Founder and CEO of North Financial Advisors. I speak with hundreds of people each year about their hopes and dreams along with their finances. What I hear most often is that people desire to live their lives differently, more in sync with their purpose or dreams or simply to have more balance and happiness in life. We all can name these big dreams or big changes we want for ourselves. Yet, the vast majority of us aren’t living them. Why is that?
I wanted to find out the answer, and that’s exactly what I asked when I interviewed and profiled more than 50 people for the book.
I, too, had a dream that had long been put on hold — to work with people one-on-one with their finances.
A story I tell in the opening chapters of my book is how this dream of mine languished for about 8 years. I was too busy, too focused on the wrong things and too caught up in what other people thought of me and what I “was supposed” to be doing. My self worth was tied to my accomplishments, achievements, and full calendar. This all dates back to how I grew up and the experiences and adversities I experienced as a child and young adult.
I often found myself burned out, but then quickly wondering, “what’s next?” I easily moved on to the next thing rather than doing the inner work necessary to get at my biggest dreams.
I bet you can relate, as I’ve heard so many stories at this point, it almost feels like a ubiquitous human condition. At it’s core, this book explores ways which people have overcome these kinds of adversities to live their biggest dreams. It gives you the “how” related to your mindset and inner journey. Then, the taking action part is up to you.
Second, there’s truly a limit to the number of people I can work with one-on-one. I only take on a few new clients each year to my financial planning practice. While I’m able to help coach clients to do some of their deep inner work to not only discover their big dreams, but start living them, the collective dent I’m able to make is quite small. My hope is that offering a book will be a way for many more people to be inspired to start living their big dreams.
Third, I think more people should be business owners and starting a business is one big dream that many people have. The problem is there’s this assumption that being a business owner is hard, draining, and a hustle. Yes, there are challenges, but when done right, being a business owner is a great way to get more freedom back into your life. My book challenges many of the assumptions about business ownership. Dozens of the people I interviewed or profiled in the book have their own business and it was great getting their thoughts on “lessons learned” to incorporate best practices in my book. While my book isn’t about “how to start a business,” it’s more about how to get yourself and your mind in the right place to explore what’s possible and create something that will be sustainable in the long-run.
Finally, I wrote this book for me. It’s not easy to work through the inner stuff as much as we focus on our outer accomplishments and achievements. About 6 months before writing this book, I was looking at my own charitable giving strategy and looking for national trauma-informed non profits doing work to expand people’s knowledge about many of the topics I explore in my book. It didn’t exist. The closest thing I could find is ACESAware.org and that’s mainly a California organization. That told me that we need more awareness first – Part 1 of my book dives deep into how adversities and trauma we (or our families) experienced can be holding us back in ways we’re not even aware of.
What I discovered on my author journey was that there is power in vulnerability. As humans we learn so much through story telling and relating to others, far more than when we memorize facts and figures. While it’s scary to share so much of my story and my past along side all the people I interviewed, developing the courage to do so has changed me for the better.
Do You Want to Write a Book?
There’s a whole host of reasons I think everyone should consider writing a book. First, it’s a fantastic way to organize all your thoughts about a topic and dive deep. The best way to learn is honestly to write or teach about it. It forces you to fully understand both the big picture and the micro details, filter out what’s most important and then share it back to people in a way they can relate. That’s powerful.
Whether you’re a business owner, employee, manager or aspiring to any one of those things, a book can be a great way to develop a higher level of credibility. It’s much easier to earn media appearances, speaking gigs, and business referrals as an author. Having a book on someone’s shelf is much more memorable than a business card. It can be a door opener to creating new connections and opportunities. It’s so much easier to explain, “What do you do?” when you wrote a book on it.
There’s also a fair amount of self-discovery that comes along with writing a book. It can help you answer your “why,” it can help you make an impact, it can help you get comfortable with uncomfortable stuff. I thought writing a book would be a very lonely process, something I did on my own. But as it turns out I joined an author community, had a ton of help, and during a global pandemic managed to expand my network and my reach.
Beware…the minute you start thinking about stretching yourself to do something like this, your brain might say, “Wait a minute! That sounds scary / risky / painful, isn’t there something else you should be doing?
I urge you to instead do one small thing to explore this dream or any other dreams you have. Can you spend 10 minutes researching, writing or talking to a friend about it instead of immediately shutting down the idea?
What’s your big dream? What’s one thing you can do to make tiny, incremental progress on it?
The daily podcast – Money Savage announced their December book club pick and chose The Resiliency Effect! Here’s the special episode where I talk with the host, George Grombacher, about the book.
Cady North was interviewed by Luis Rosa, CFP®, EA for the On My Way To Wealth podcast. We dug into the status quo bias, limiting beliefs and updates about my book, The Resiliency Effect. Give it a listen! Here’s the episode.
In a year like 2020 all of us could use a bit more resilience. The good news is, resilience can be learned.
In my book, The Resiliency Effect, I take you through the journeys of more than 50 people, the vast majority women, including those from the LGBTQ+ community, black people and other people of color. The common denominator of the women I profiled was that they made a big change to live a life more in sync with their purpose and passions. They had untapped potential and found the courage to harness their creativity, their values, and a vision for creating a better community around them.
Here are three tips from my research on resilience.
Self Reflection is Powerful
Most of the people I profiled experienced a period of burnout prior to making a big change in their life. Burnout is an epidemic in this country. A 2015 Deloitte study discovered that 77% of respondents experienced burnout in their current position — feelings of energy depletion, negativity or cynicism about work, and/or reduced personal and professional capacity.
There are many ways in which we can combat burnout in our own lives. For instance, I chose to stop using “to-do” lists. But one good thing about getting to a low place like experiencing burnout is that it can lead to a lot of self reflection. Self reflection was a catalyst used by many of the people profiled in my book to start living the life they were meant to.
This is an partial excerpt from a self-reflection workbook found in Chapter 1 of the book:
How have you tied your self-worth to your achievements?
Think back to the times right before burnout? Did you ever have self-doubt or a strong need to “prove yourself?”
What does filling up your life with to-do lists and achievements mean you DON’T have time for?
Find the courage to go back to look at experiences and adversities you’ve had in your life and consider what coping mechanisms and limiting beliefs you developed that may be hindering you today. When I went through this process for myself, I found that I was able to unlock a life that is no longer a series of fires, to-do lists, or emergencies that needed to be addressed. Instead, my life is filled with the things I’m passionate about.
Success Catalysts Exist
One major success catalyst described by a lot of the people I interviewed was the recognition that working harder, faster or smarter isn’t the answer. Instead it’s about unlearning behaviors and coping mechanisms which have in the past kept us feeling safe, but in the present no longer serve us well. The challenge lies in doing the deep work that will give you the energy to not just say what your biggest dreams are, but to take action on them.
Some examples of unlearning from interviews I had yielded the following:
New Knowledge Doesn’t Always Lead to Better Performance
Tennis star Serena Williams learned this lesson well. 8 years ago she experienced a number of setbacks and lost a number of pivotal matches. She attributes her turnaround to unlearning a lot of old behaviors. She got a new coach so she could work from a clean slate tweaking her practice techniques and grew into the world renowned player we know today.
You Don’t Have to Do It Alone
Building a team of friends, supporters, and even professional help is a major success catalyst. Many of the women I spoke to mentioned key support such as mentors who helped them discover their true potential. Others reflected on a failed business launch and credited not finding help sooner as their biggest regret.
You Can Reframe the Idea of Security to Create More Freedom
Some of us fear making a change because it feels unsafe or insecure. Sometimes we have to let go of that fear. Those who do may find that they can create a new path / life / career choice that brings them more freedom and flexibility.
Let go of Perfection and Overachievement
A big thing we could all stand to unlearn is our perfectionist and overfunctioning behaviors. Sometimes the only thing standing in our way from living our best life is ourselves. If we believe we have to be near perfect before we’re worthy or capable of doing something scary, we’ll be waiting a long time.
One solution to this kind of perfectionism found from my research is that learning to be ok with vulnerability — with ourselves and with others — and learning to be ok with discomfort is important.
The way we grew up and coped with adversity in our lives is a well-worn path that feels comfortable despite the dysfunction. The nature of our experiences means that it’s easy for us to stay stuck simply because it’s what we know and are familiar with. To begin to change and think bigger, temporarily you have to learn to be ok with being uncomfortable. Being vulnerable with others is part of the solution because the more you can name your feelings, the less power they have.
But there’s another value too – being vulnerable can put us in touch with our tribe, our people, our support network. Being vulnerable creates connection. Yet, we’re often too scared to get vulnerable for fear of not fitting in.
Writer and entrepreneur, Nilofer Merchant knows this very well. On her long-running blog, she allows herself to get vulnerable about many challenging events she faced growing up: from experiencing her parent’s divorce at a young age, abuse from her mother, bullying at school, and a rape in her 20s, and ties them to pieces of wisdom, life and business lessons.
Merchant’s life stories are inspiring, and I’m sure she gets a lot out of processing her traumas through writing. But this is the part I love most: Her vulnerable blogging led her to get syndicated by the Harvard Business Review, which eventually led to several book deals. These days, she serves on corporate boards and writes about the concept of, “Onlyness,” the topic of her 2017 book.
In a way it brings together all she’s learned through her experiences, both the positive and negative, business and personal, to better the world. I don’t think utilizing vulnerability to work through traumas and coping mechanisms has to be done in a public way, however, that method clearly has worked for Merchant.
What are some ways you could explore getting comfortable with vulnerability?
When will you put these skills into practice?
Who could you share some of your ideas with?
Hopefully some of these tips resonate with you as they have with me. I wish you luck and support on your own inner journey.
More about The Resiliency Effect: In the first part of the book, we examine the root causes of imposter syndrome, which is often a catalyst for overwork and burnout. Then we look at the health impacts and high probabilities that people who deal with imposter syndrome and burnout also deal with trauma.
We also examine how the cycle of trauma, as well as the health effects of adversity are passed down within families. Finally, we look at the latest research-backed techniques for creating lasting resiliency that let you move on from surviving into thriving in your greatest life. Collectively, I refer to this deep work as the “inner journey.”
Check this out! Cady North was just interviewed by Josh Elledge for The Thoughtful Entrepreneur podcast. I got the chance to talk a lot about my work at North Financial Advisors as well as my book, The Resiliency Effect. Very cool to be celebrated for the impact we’re having out on the airwaves. Here’s the link to listen to the episode.
Behind every strong and powerful woman is a set of adversities she probably doesn’t speak about. Not facing them directly leads to burnout or even stagnation and roadblocks in life. Most people I work with can name several big dreams they have for themselves. Everyone thinks they’ll get to it “one day.” And, everyone thinks there’s a specific productivity, life, or financial hack that will somehow lead to a more fulfilling life.
After 5 years owning my own financial planning business, I realized a common theme among many clients and prospects is that we all can name big dreams we have for ourselves, but very few of us are actually living them. We often find ourselves burned out and wondering what’s next. We easily move on to the next thing rather than doing the inner work necessary to match our outer dreams. Knowing there is a limit to the number of people I can reach one-on-one, I wanted to write a book exploring ways which people have overcome their adversities to live their biggest dreams.
My hope in reading this book is you will discover reaching your dreams is not about getting another rung on the career ladder, working harder or finding another life or productivity hack. I hope to instill a passion and excitement for focusing on your inner journey. Ultimately, I want you to see this as a tool to help you launch your biggest dreams.
In this book, you’ll learn about how to make sure your inner journey matches your outer journey. The common denominator of the 50+ people I profiled in the book is that they made a big change to live a life more in sync with their purpose and passions. Learn from their stories and insights which unfold over three parts:
How to Move From Surviving to Thriving
Success Catalysts
Launching Your Big Dreams
You will love this book if you are someone who is successful in their careers but aren’t feeling fulfilled. Or if you’ve ever said, I want to start a business, take a sabbatical or retire early “one day” but aren’t quite sure how to get there.
The Resiliency Effect is a non-fiction book that speaks to professional women who are looking at next steps in their careers or desire to find more meaning in their lives.
I write about money, mindset, behavior, sabbaticals, and work culture. In my private client work, I help women act on their biggest dreams and build financial resilience for the future.
