About The Book
Behind every strong and powerful women is a set adversities she probably doesn’t speak about often. Not facing them directly tends to lead to burnout or even stagnation. Most people I work with can name several big dreams they have for themselves. Everyone thinks they’ll get to it “one day,” and everyone thinks there’s a specific productivity, life or financial hack that will somehow lead to a more fulfilling life. Books and advice are often focused on the outward steps we must take to achieve our dreams. The truth is, there are internal steps we must take too.
This book compiles research and interviews from more than 50 people, the vast majority women, including those from the LGBTQ+ community, black people and other people of color. The common denominator of the women I profiled was that they made a big change to live a life more in sync with their purpose and passions. They had untapped potential and found the courage to harness their creativity, their values, and a vision for creating a better community around them. The majority of them also experienced a period of burnout prior to making the big change. What I learned as I researched is that there were some common sources for their resiliency. Many of them required a complete break or sabbatical from work to get their mindset right. Some of them spoke openly about work they had done in therapy to discover how traumas they experienced, or people in their family experienced were impacting them and creating limiting beliefs today.
All of them spoke about self-reflection and discoveries they made about what truly provides energy and purpose in their lives. More than half pursued self-employment. And of those, most made a complete career change.
It’s safe for us to keep the status quo instead of doing the work necessary to live our biggest dreams. Knowing about this bias isn’t enough, we have to actively walk our inner journey to unlock our biggest dreams.
Praise for The Resiliency Effect
“What would you do if you had no limitations? If the answer to that question differs from how you’re spending your time today, you should read this book. The Resiliency Effect offers a path to a more purposeful and fulfilling life through self-reflection, research, and stories from real women who took steps to pursue their dreams.”
— Shonna Waters, PhD, VP at BetterUp
“The stories in The Resiliency Effect expand upon the richness of the whole human experience and build upon the power of vulnerability for positive transformation. In reading about the courage that others have shown in face of adversity and challenges, we are empowered to connect with our purpose, open new areas of possibilities and reimagine success.”
— Karen Guggenheim – Founder and Chief Executive Officer of WOHASU® LLC, and Co-Founder of the World Happiness Summit®
“Unlike many books in this genre which can give ‘woo-woo’ self help advice, this book provides a valuable and practical look at how to cultivate resilience. I love the author’s philosophy about finding balance in life versus achievement at any cost.”
— Terra Cosby, Founder, Terra Cosby Wellness
“This book really gets to the heart of things. I loved how the author balances sharing her personal story with pragmatic guidance on many topics that people struggle with which can prevent them from living their best lives.”
— Ashley Duquette, Licensed Professional Counselor
About the author
Cady North always knew she wanted to help others find financial resilience. Her parents were small business owners, and she learned to balance a business checkbook by the age of 13. She spent more than a decade advising high-level executives of Fortune 500 companies while working for industry giants such as Bloomberg and Financial Executives International.
In 2015 Cady took the leap to start her financial planning business, North Financial Advisors. There she helps women act on their biggest dreams and build resilience for the future. As an investment advisor, public speaker and author, her work has been featured in Bustle, Business Insider, The Washington Post, and Forbes. She is a CERTIFIED FINANCIAL PLANNER®, Registered Life Planner®, has an MBA from Georgetown University and BA from the University of Texas at Austin.
I write about money, mindset, behavior, mental health, and work culture. In my private client work, I help women act on their biggest dreams and build financial resilience for the future.